Gimlet Creative named “Hottest in Native” by AdweekMarch 19, 2017
We made Adweek’s Digital Hot List this year! Read the full story here.
Gimlet Media wants its ads to sound like a show, not a spot. The young podcasting startup known for hits like StartUp and Mystery Show has been building out its bench of native ad products ranging from mid-roll and post-roll (for Apple, Ford, Squarespace and Amazon) to entire seasons for Tinder and eBay. (Ebay, which landed No. 1 for business podcasts when it launched in June, signed up for a second season.) Year over year, Gimlet has doubled both the size of the branded podcast team and its output, with more in the works for an airline client and a major tech company. —Marty Swant