The Search for Big Kale

October 11, 2017

“Kale is the more sophisticated version of iceberg lettuce. ” Eve Turow Paul, Millennial food culture consultant

In our first episode, we take on food trends — specifically, the biggest food trend of the last decade: kale. 

Kale isn’t an especially flashy vegetable. It’s slightly bitter, hard to digest, and lasts forever in your fridge. Rumor has it that, until 2011, the biggest kale buyer used it to garnish their salad bar. Now, it’s on 1 out of every 5 menus in the U.S.

Something — or someone — catapulted kale into a status symbol. In our quest to find the story of how kale got cool, we’ll trace its rise back nearly 20 years and even, possibly, uncover a full-blown kale conspiracy.

You might think kale is over, but you haven’t heard anything yet.