10 Branded Content Masters Who Bring True Craft to Consumerism

Nazanin Rafsanjani, Creative Director, Gimlet: From walking entrepreneurs through the steps involved in financing a business to analyzing a dating app profile, Rafsanjani helps names like eBay and Tinder create compelling branded podcasts as an alternative to the 30-second commercial.

Adweek’s Digital Hot List: 2017’s Buzziest Apps, Gadgets, Startups and More

Gimlet Media wants its ads to sound like a show, not a spot.

Tinder Launches New Podcast Backed By Dating Data

Companies that advertise on podcasts hope they can align their brand with a hit show, but increasingly some marketers are plunking down even more cash to make their own audio programs instead. The latest brand to try its hand at a sponsored, or “branded” podcast? Tinder…

Major Brands Are Betting Big on Podcasts, and It Seems to be Paying Off

GE, eBay and more are seeing success with branded audio content. Are branded podcasts the new branded blogs?… [+VIDEOS: What You Need To Know To Create a Killer Podcast; 6 Must-Have Pieces of Equipment for Podcast Producers]

How Gimlet Hopes to Win the Podcasting Arms Race

Gimlet Media got off the ground in a very public way. For the very first season of its very first show, “Startup,” company founder Alex Blumberg got meta: He offered an audio self-portrait of himself trying to get Gimlet off the ground…

Gimlet Creative, an Early Entrant to Branded Podcasting, is Now Open For Business

There’s a scene from “StartUp” — the popular, confessional podcast about starting a business — that depicts two journalists wrestling with a dilemma facing newsrooms around the world…

Podcast Companies Experiment With Sponsored Content

Podcast listeners are used to hosts stopping mid-program to read advertisements for delivery mattress services, email marketing companies or discount socks. But they aren’t used to the entire show being one long ad…