The 54-11

June 14, 2018

The real story behind an iconic sneaker.

This is the Reebok Freestyle “origin story.” How the first athletic shoe made specifically for women was created in 1982. The sneaker was born out of aerobics, and taken from the gym to the streets, and even onto red carpets. We dive into how the shoe became ubiquitous— and became the sneaker that got a lot of women into the sneaker game.

Show notes: 

Angel Martinez- Angel is a former Reebok sales representative who played a pivotal role in the creation of the Reebok Freestyle. Later, he became an executive at Reebok.  

Steve Ligget: Steve is a former head of product development at Reebok. He was the quarterback for the Freestyle’s creation.

Denise Austin: Denise is a fitness instructor, author, and columnist. She was one of the original aerobics instructors who wore the Reebok Freestyle during her workout videos. She played a part in the rise of popularity of the sneaker.

April Walker: Brooklyn designer April Walker is one of the OG streetwear designers. She’s the founder of Walker Wear, a streetwear fashion line inspired by the rich culture surrounding her. She’s the author of Get Your A$% off the Couch.

Jasmine Gonzalez, aka Kixie Jixie: Jixie is a Brooklyn-based sneaker collector. She’s been collecting sneakers since she was 6-years-old. Today, she has more than 1,000 pairs of sneakers in her collection, including 50 pairs of Freestyles.


Music by TrakGirl and Haley Shaw

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