The Business Case for Doing GoodFebruary 6, 2018
“I hope this generation brings their talent to bear to solve the problems that we face in society.” Neil Grimmer, Founder, Plum Organics
“It’s not personal, just business” was a line that could have gotten you far in the 80s—but today, businesses need to adopt an entirely new mindset. To be successful you also need VALUES. In this episode, you’ll learn how some businesses are tackling some of the world’s most pressing problems like poverty and hunger, and in the process, learning that you can do well AND do good. You’ll hear from a successful founder who’s helping lead a movement to put purpose at the core, right alongside profit, and meet a business-whisperer who teaches CEOs how to get on-board with the economy of doing good.