September 24, 2019

You Are What You Buy

by Invisible Forces

Consumers today have a very different relationship with the products they buy. Jefferies analyst Randy Konik explains that there are forces propelling consumer value beyond price points. More than ever, individuals’ core beliefs are coming into play when making purchasing decisions. And in response, brands are adjusting their products and their messages. We’ll get a look at how these shifts are playing out, from the diamond industry to sporting goods.

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